000			01528nam a2200181Ia 4500
999			_c2207 _d2207
003			OSt
005			20190916161732.0
008			140801s2011 xx 000 0 und d
020			_a9788131730911
082			_a658.84 KEE-G
100			_aKEEGAN, W
245			_aGLOBAL MARKETING MANAGEMENT
260			_bPearson _c2011 _aNew Delhi
500			_aTable of Content I. Introduction and Overview 1. Introduction to Global Marketing II. The Global Marketing Environment 2. The Global Economic Environment 3. The Political, Legal, and Regulatory Environments of Global Marketing 4. The Global Cultural Environment III. Analyzing and Targeting Global Market Opportunities 5. Global Customers 6. Global Marketing Information Systems and Research 7. Segmentation, Targeting, and Positioning IV. Global Marketing Strategy 8. Global Entry and Expansion Strategies 9. Competitive Analysis and Strategy V. Creating Global Marketing Programs 10. Product Decisions 11. Pricing Decisions 12. Global Marketing Channels 13. Global Integrated Marketing Communications VI. Managing the Global Marketing Program 14. Global Organization and Leadership: Managing the Global Marketing Effort 15. The Future of Global Marketing
650			_aManagement
856			_uhttps://books.google.co.in/books?id=WimeoY25SIoC&printsec=frontcover&dq=global+marketing+management+by+keegan&hl=en&sa=X&ved=0ahUKEwiW4LuP167hAhVNU98KHVWqDPkQ6AEIKDAA#v=onepage&q=global%20marketing%20management%20by%20keegan&f=false
942			_2ddc _cBK