000			02443nam a2200217Ia 4500
999			_c1802 _d1802
003			OSt
005			20200130105743.0
008			140801s2008 xx 000 0 und d
020			_a9789332542204
082			_a658.827 KEL-S
100			_aKeller, Kevin Lane
245			_aSTRATEGIC BRAND MANAGEMENT
250			_a3rd
260			_bPearson Pub _c2008 _aNew Delhi
300			_a714p.
500			_aPART I Opening Perspectives Chapter 1 Brands and Brand Management PART II Developing a Brand Strategy Chapter 2 Customer-based Brand Equity and Brand Positioning Chapter 3 Brand Resonance and the Brand Value Chain PART III Designing and Implementing Brand Marketing Programs Chapter 4 Choosing Brand Elements to Build Brand Equity Chapter 5 Designing Marketing Programs to Build Brand Equity Chapter 6 Integrating Marketing Communications to Build Brand Equity Chapter 7 Leveraging Secondary Brand Associations to Build Brand Equity PART IV Measuring and Interpreting Brand Performance Chapter Developing a Brand Equity Measurement and Management System Chapter 9 Measuring Sources of Brand Equity: Capturing Customer Mind-Set Chapter 10 Measuring Outcomes of Brand Equity: Capturing Market Performance PART V Growing and Sustaining Brand Equity Chapter 11 Designing and Implementing Branding Architecture Strategies Chapter 12 Introducing and Naming New Products and Brand Extensions Chapter 13 Managing Brands Over Time Chapter 14 Managing Brands Over Geographic Boundaries and Market Segments PART VI Closing Perspectives Chapter 15 Closing Observations
650			_aSTRATEGIC BRAND MANAGEMENT
700			_aKevin Lane
856			_uhttps://books.google.co.in/books?id=cofhZbwwFuYC&pg=PR21&dq=strategic+brand+management+by+keller&hl=en&sa=X&ved=0ahUKEwjf2K60oojgAhVReysKHSgEAAAQ6AEIKDAA#v=onepage&q=strategic%20brand%20management%20by%20keller&f=false
942			_2ddc _cBK _011