000			01575nam a2200205Ia 4500
999			_c1763 _d1763
003			OSt
005			20190924195528.0
008			140801s2008 xx 000 0 und d
020			_a9788131704714
082			_a658.87 COX-R
100			_aCox, Roger
245			_aRETAILING: AN INTRODUCTION
250			_a5th
260			_bPearson _c2008 _aNew Delhi
500			_aRetailing and the consumer The retail industry Retail organizations Economics of retailing Grand strategies International retailing Retail planning and strategy Retailing research The retailing environments Consumer buying behaviour Segmentation The retail mix Store location Product decisions Buying Stock management Pricing Advertising Personal selling Sales promotion and public relations Atmosphere and layout Customer service decisions Administration General management Financial planning Human resources Property and location development Store management Technology in retailing Retailing and the law The future of retailing Salient Features Coverage of internet and online retailing New chapter on general management with a focus on the skills managers need to succeed New section on supply chain management Fully updated bibliography and list of retail trade associations
650			_aRETAILING: AN INTRODUCTION
700			_aBrittain, Paul
856			_uhttps://books.google.co.in/books?id=TQ09wug75UIC&printsec=frontcover&dq=Retailing+by+cox&hl=en&sa=X&ved=0ahUKEwju_ZzezunkAhXZSH0KHfWwDXYQ6AEIRDAE#v=onepage&q=Retailing%20by%20cox&f=false
942			_2ddc _cBK