000 01187nam a2200181Ia 4500
999 _c1717
_d1717
003 OSt
005 20201027164654.0
008 140801s1999 xx 000 0 und d
020 _a9788172247409
082 _a659.1 DEN-A
100 _aDennison, Dell
245 4 _aThe advertising handbook for small business : make a big impact with a small budget
260 _bJaico Pub.
_c1999
_aNew Delhi
300 _a310p.
500 _a1. Creating an Identity : The most Important thing You Will Ever do in Advertising 2. Positioning for Success 3. Getting Started with Your ad Plans 4. Advertising without an Agency 5. Working with an ad Agency 6. Effective Copywriting 7. Creating Design that Sels 8. A Word About Your Logo and Corporate Identity 9. How to Use Newspaper 10. How to use Radio
650 _a1. Creating an Identity : The most Important thing You Will Ever do in Advertising 2. Positioning for Success 3. Getting Started with Your ad Plans 4. Advertising without an Agency 5. Working with an ad Agency 6. Effective Copywriting 7. Creating Design that Sels 8. A Word About Your Logo and Corporate Identity 9. How to Use Newspaper 10. How to use Radio
942 _2ddc
_cBK