| 000 | 01459nam a2200205Ia 4500 | ||
|---|---|---|---|
| 999 |
_c1715 _d1715 |
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| 003 | OSt | ||
| 005 | 20190926162121.0 | ||
| 008 | 140801s2009 xx 000 0 und d | ||
| 020 | _a9788131727430 | ||
| 082 | _a659.2 WIL-P | ||
| 100 | _aWilcox, Dennis | ||
| 245 | _aPublic Relations: Strategies and Tactics | ||
| 250 | _a9th | ||
| 260 |
_bPearson _c2009 _aNew Delhi |
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| 500 | _aPart I: Role What Is Public Relations? The Evolution of Public Relations Ethics and Professionalism Public Relations Departments and Firms Part II: Process Research Program Planning Communication Evaluation Part III: Strategy Public Opinion and Persuasion Conflict Management: Dealing with Issues, Risks, and Crises Reaching a Multicultural and Diverse Audience Public Relations and the Law New Technologies in Public Relations Part IV: Tactics News Releases, Media Alerts, and Pitch Letters Radio, Television, and the Web Media Interviews, News Conferences, and Speeches Part V: Application Corporations Politics and Government Global Public Relations Nonprofit Organizations Education Entertainment, Sports, and Travel | ||
| 650 | _aStrategy,Tactics, Corporations, Politics and Government | ||
| 700 | _aDennis L | ||
| 856 | _uhttps://books.google.co.in/books?id=e0vciviO1BoC&pg=PR27&dq=public+relations+by+wilcox&hl=en&sa=X&ved=0ahUKEwjT2uyJh-zkAhVf6XMBHS5GAJAQ6AEIVTAG#v=onepage&q=public%20relations%20by%20wilcox&f=false | ||
| 942 |
_2ddc _cBK _01 |
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