| 000 | 02375nam a2200193Ia 4500 | ||
|---|---|---|---|
| 999 |
_c1590 _d1590 |
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| 003 | OSt | ||
| 005 | 20191114020004.0 | ||
| 008 | 140801s2009 xx 000 0 und d | ||
| 020 | _a9788131716830 | ||
| 082 | _a658.8 MAR-M | ||
| 100 | _aKotler, Philip | ||
| 245 | _aMarketing Management: A South Asian Perspective | ||
| 250 | _a13th | ||
| 260 |
_bPearson _c2009 _aNew Delhi |
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| 500 | _aTable of Content Part 1 Understanding Marketing Management Chapter 1 Defining Marketing for the New Realities Chapter 2 Developing Marketing Strategies and Plans Chapter 3 Creating Long-Term Loyalty Relationships Part 2 Capturing Marketing Insights Chapter 4 Collecting Information and Forecasting Demand Chapter 5 Conducting Marketing Research Part 3 Connecting with Customers Chapter 6 Analyzing Consumer Markets Chapter 7 Analyzing Business Markets Chapter 8 Tapping into Global Markets Part 4 Building Strong Brands Chapter 9 Identifying Market Segments and Targets Chapter 10 Crafting the Brand Positioning Chapter 11 Creating Brand Equity Chapter 12 Addressing Competition and Driving Growth Part 5 Creating Value Chapter 13 Setting Product Strategy Chapter 14 Designing and Managing Services Chapter 15 Introducing New Market Offerings Chapter 16 Developing Pricing Strategies and Programs Part 6 Communicating Value Chapter 17 Designing and Managing Integrated Marketing Communications Chapter 18 Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations Chapter 19 Managing Digital Communications: Online, Social Media, and Mobile Chapter 20 Managing Personal Communications: Direct and Database Marketing and Personal Selling Part 7 Delivering Value Chapter 21 Designing and Managing Integrated Marketing Channels Chapter 22 Managing Retailing, Wholesaling, and Logistics Part 8 Conducting Marketing Responsibly for Long-Term Success Chapter 23 Managing a Holistic Marketing Organization for the Long Run Appendix: Sonic Marketing Plan and Exercises Endnotes Glossary | ||
| 650 | _aCapturing Marketing Insights,Connecting with Customers,Building Strong Brands | ||
| 856 | _uhttps://books.google.co.in/books?id=_-2hDwAAQBAJ&printsec=frontcover&dq=marketing+management+by+kotler&hl=en&sa=X&ved=0ahUKEwjKs8yU_czkAhWDfisKHa46C3gQ6AEIKDAA#v=onepage&q=marketing%20management%20by%20kotler&f=false | ||
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