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999 _c1563
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005 20200131100653.0
008 140801s2009 xx 000 0 und d
020 _a9788131719558
082 _a659.1 LAN-A
100 _aLane, W Ronald
245 _aKLEPPNER`S ADVERTISING PROCEDURE
250 _a16th
260 _bPearson Pub.
_c2009
_aNew Delhi
300 _a782p.
500 _a1. The Place of Advertising 2. Planning the Advertising 3. Managing the Advertising 4. Media 5. Creating the Advertising 6. Other Environment of Advertising
650 _aKLEPPNER`S ADVERTISING PROCEDURE
856 _uhttps://books.google.co.in/books?id=E1D-b7sCmEAC&printsec=frontcover&dq=kleppner%27s+advertising+procedure&hl=en&sa=X&ved=0ahUKEwiFlv_xga3nAhWNbisKHdCvCx8Q6AEISTAE#v=onepage&q=kleppner's%20advertising%20procedure&f=false
942 _2ddc
_cBK
_03