000			01878nam a2200205Ia 4500
999			_c1491 _d1491
003			OSt
005			20190927110551.0
008			140801s2007 xx 000 0 und d
020			_a9788131719510
082			_a658.84 KEE-G
100			_aKeegan,Warren J.
245			_aGlobal Marketing
250			_a4th
260			_bPearson _c2007 _aNew Delhi
500			_aPart I: Introduction 1. Introduction to Global Marketing Part II: The Global Marketing Environment 2. The Global Economic Environment 3. The Global Trade Environment 4. Social and Cultural Environments 5. The Political, Legal, and Regulatory Environments Part III: Approaching Global Markets 6. Global Information Systems and Market Research 7. Segmentation, Targeting, and Positioning 8. Importing, Exporting, and Sourcing 9. Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances Part IV: The Global Marketing Mix 10. Brand and Product Decisions in Global Marketing 11. Pricing Decisions 12. Global Marketing Channels and Physical Distribution 13. Global Marketing Communications Decisions I: Advertising and Public Relations 14. Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication 15. Global Marketing and the Digital Revolution Part V: Strategy and Leadership in the Twenty-First Century 16. Strategic Elements of Competitive Advantage 17. Leadership, Organization, and Corporate Social Responsibility
650			_aGlobal Marketing,Global Trade Environment,Global Information Systems and Market Research
700			_aWarren J KEEGAN
856			_uhttps://books.google.co.in/books?id=tnhmd488RxkC&printsec=frontcover&dq=global+marketing+by+keegan&hl=en&sa=X&ved=0ahUKEwie3oO27e3kAhVJQ48KHXpWCGgQ6AEIKDAA#v=onepage&q=global%20marketing%20by%20keegan&f=false
942			_2ddc _cBK