| 000 | 01615nam a2200193Ia 4500 | ||
|---|---|---|---|
| 999 |
_c1490 _d1490 |
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| 003 | OSt | ||
| 005 | 20190926122002.0 | ||
| 008 | 140801s2007 xx 000 0 und d | ||
| 020 | _a9788131728147 | ||
| 082 | _a658.84 HOL-G | ||
| 100 | _aHollensen, Svend | ||
| 245 | _aGLOBAL MARKETING | ||
| 250 | _a3rd | ||
| 260 |
_bPearson _c2007 _aNew Delhi |
||
| 500 | _aPart I: The Decision whether to Internationalize Global marketing in the firm Initiation of internationalization Internationalization theories Development of the firm’s international competitiveness Part II: Deciding Which Markets to Enter Global marketing research The political and economic environment The sociocultural environment The international market selection process Part III: Market Entry Strategies Some approaches to the choice of entry mode Export modes Intermediate entry modes Hierarchical modes International sourcing decisions and the role of the subsupplier Part IV: Designing the Global Marketing Programme Product decisions Pricing decisions and the terms of doing business Distribution decisions Communication decisions (promotion strategies) Part V: Implementing and Coordinating the Global Marketing Programme Cross-cultural sales negotiations Organization and control of the global marketing programme Global e-marketing | ||
| 650 | _aGlobal Marketing | ||
| 856 | _uhttps://books.google.co.in/books?id=i2_gf61DwlAC&printsec=frontcover&dq=global+marketing+by+hollensen&hl=en&sa=X&ved=0ahUKEwiijs2G7O3kAhXMp48KHfyABWQQ6AEIRjAF#v=onepage&q=global%20marketing%20by%20hollensen&f=false | ||
| 942 |
_2ddc _cBK |
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