| 000 | 01204nam a2200205Ia 4500 | ||
|---|---|---|---|
| 999 |
_c1307 _d1307 |
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| 003 | OSt | ||
| 005 | 20201027135851.0 | ||
| 008 | 140801s2009 xx 000 0 und d | ||
| 020 | _a9788177588507 | ||
| 082 | _a659.1 BAT-A | ||
| 100 | _aBatra, Rajeev | ||
| 245 | _aADVERTISING MANAGEMENT | ||
| 250 | _a5th | ||
| 260 |
_bPearson Pub. _c2009 _aNew Delhi |
||
| 500 | _a1.The Field of advertising Management 2. Advertising Planning and Decision making 3. Integrated marketing Communications 4. Setting Goals and objective 5. How advertising Works ; Some Research result 6. Segmentation and Positioning 7. attention and Comprehension 8. Understanding benefit Attitudes | ||
| 650 | _aAdvertising Management | ||
| 651 | _a1.The Field of advertising Management 2. Advertising Planning and Decision making 3. Integrated marketing Communications 4. Setting Goals and objective 5. How advertising Works ; Some Research result 6. Segmentation and Positioning 7. attention and Comprehension 8. Understanding benefit Attitudes | ||
| 856 | _uhttps://www.google.co.in/books/edition/Advertising_Management/trqPlpLpjyAC?hl=en&gbpv=1&dq=advertising+management+by+batra&printsec=frontcover | ||
| 942 |
_2ddc _cBK _07 |
||