000			01422nam a2200181Ia 4500
999			_c11764 _d11764
003			OSt
005			20190914153315.0
008			140801s2009 xx 000 0 und d
020			_a9780195699180
082			_a659.2 SAC-P
100			_aSACHDEVA, IQBAL S
245			_aPublic Relation
260			_bOxford _c2009 _aNew Delhi
500			_aPART 1: FUNDAMENTALS AND EMERGENCE Public Relations Fundamentals Emergence of Public Relations Public Relations in India PART II: PROCESS AND PRACTICE PR Plan Phase I: Scan The Environment PR Plan Phase II: Develop a Communication Plan PR Plan Phase III: Implementation of Communication Plan PR Plan Phase IV: Evaluation of Impact PART III: SKILLS Communication and Public Relations Negotiations Skills and Public Relations PART IV: APPLICATIONS Marketing Public Relations and Integrated Marketing Communications Customer Realtions Dealer Relations Vendor Relations Employee Public Relations Investor Relations Media Relations Corporate Social Responsibility and Community Relations Corporate Image Corporate Identity Management Event Management Public Relations and Crisis Management Government Public Relations Public Relations and Lobbying Corporate Advertising Anatomy of a House Journal Ethics and Public Relations PART V: SUPPORT SERVICE Public Relations Agency"
650			_aPublic Relation
700			_aIqbal S SACHDEVA
942			_2ddc _cBK