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005			20191030163403.0
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020			_a9788121916974
082			_a658.8 PIL-M
100			_aPILLAI, R S N
245			_aModern Marketing: Principles and Practices
250			_a4th
500			_aTable of Contents: • Market And Marketing • Modern Marketing Concept • Marketing System, Marketing Mix, Marketing Function • Buying, Assembling And Selling • Transportation • Storage And Warehouses • Standardization And Grading • Marketing Finance • Marketing Risk • Marketing Information And Research • Marketing Management • Marketing Strategy And Planning • Marketing Environment • Market Segmentation • Market Targeting And Positioning • Product Planning • Managing The Product Development • Pricing Strategy • Product Related Strategy • Consumer Behavior • The Indian Consumers • Consumerism • Law Relating To Sale Of Goods • The Promotional Programmer • Sales Promotion • Advertising • Personal Selling • Sales Organisation • Sales Force Management • Control Of Sales Force • Sales Forecast • Remuneration To Salesmen • Channels Of Distribution-I • Channels Of Distribution-Ii • Marketing Of Consumer Goods • Marketing Of Industrial Goods • Marketing Of Securities • Marketing Of Agricultural Goods • The Marketing Of Services • Regulated Markets • Organised Markets • Cooperative Marketing • Marketing Control • International Marketing • Rural Marketing • Marketing And Society • E-Business • Total Quality Management • Recent Trend In Marketing.
650			_2General management,Market,Transport
856			_uhttps://www.kopykitab.com/Marketing-Management-by-R-S-N-Pillai
942			_2ddc _cBK