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999 _c10989
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020 _a9788121921619
082 _a658.8 BAL-S
100 _aBALAJI, B
245 _aServices Marketing and Management
260 _bS Chand
_c2009
_aNew Delhi
500 _aConcept Of Service | Service Characterristics | Service Expectations | The Service Product | Service Location | Pricing For Services | Promotion Services | The Service Process| Physical Evidence | People And Services | Internal Versus External Marketing |
856 _uhttps://books.google.co.in/books?id=pe6ZhsRRlnoC&printsec=frontcover&dq=services+marketing+and+management+by+balaji&hl=en&sa=X&ved=0ahUKEwjNspLA4O3kAhUKs48KHaDWBX0Q6AEIKDAA#v=onepage&q=services%20marketing%20and%20management%20by%20balaji&f=false
942 _2ddc
_cBK