000 02252nam a2200181Ia 4500
999 _c1044
_d1044
003 OSt
005 20191004103911.0
008 140801s2009 xx 000 0 und d
020 _a9788120330962
082 _a658.18 CHE-I
100 _aCHERUNILAM, FRANCIS
245 _aInternational Business
260 _bPHI
_c2009
_aNew Delhi
500 _a1. Introduction to International Business 2. International Operations Management 3. International Business Environment 4. International Trading Environment 5. GATT/WTO and Global Liberalisation 6. International Monetary System and Foreign Exchange Market 7. International Banking and Eurocurrency Market 8. International Economic Organisations 9. International Investment and Finance 10. Multinational Corporations 11. International Goods, Services and Financial Flows and Balance of Payments 12. Globalisation 13. International Business Intelligence 14. Market Selection 15. Market Entry Strategies 16. Market Coverage Strategies 17. International Product Decisions 18. International Pricing 19. International Distribution 20. International Promotion 21. International Organisation and HRM 22. Some Social Issues in International Business 23. Trade Policy and Regulation in India 24. Export Promotion 25. Trade and BOP of India 26. India in the Global Setting 27. Globalisation of Indian Business Case Studies 1. South East Asian Economic Crisis 2. The Global Television Receiver Industry 3. The P&G-Godrej Alliance 4. Different for Gamble 5. Ban on Leather Goods from India 6. Human Rights Protection 7. Whose Basmati Is It? 8. Globalisation of Pop Culture 9. Mahindra & Mahindra 10. Casual Wear Inc. 11. Towel Manufacturing Company (TMC) 12. Quality Furniture Ltd. 13. Porcelain Producer Ltd. 14. Decorative Tiles Ltd. 15. Tiles and Ceramics Ltd. (TCL) 16. Garment Export Ltd. 17. Indian Leather Goods Exports Name Index Company Index Subject Index
650 _aINTERNATIONAL BUSINESS
856 _uhttps://books.google.co.in/books?id=4U-yAL_5poUC&printsec=frontcover&dq=international+business+by+cherunilam&hl=en&sa=X&ved=0ahUKEwig35qU44HlAhUZiXAKHVMDAcwQ6AEIKTAA#v=onepage&q=international%20business%20by%20cherunilam&f=false
942 _2ddc
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