000 00987nam a2200193Ia 4500
999 _c10042
_d10042
003 OSt
005 20191017142355.0
008 140801s2006 xx 000 0 und d
020 _a9788177225587
082 _a658.800954 KAS-R
100 _aPradeep Kashyap
245 4 _aThe Rural Marketing Book
250 _a1st
260 _bBiztantra
_c2006
_aNew Delhi
500 _a1- The Call of Rural Marketing 2- Rural Marketing 3- The Rural Economy: A reality Check 4- Rural Marketing Research 5- Targeting Segmenting and Positing 6-Product Strategy 7-Pricing Strategy 8-Distributing Strategy 9-Communication Strategy 10- Innovation in Rural Marketing
650 _aRural Marketing, Rural Marketing Research
856 _uhttps://books.google.co.in/books?id=fTGBFrny6rsC&printsec=frontcover&dq=Rural+Marketing+by++Pradeep+Kashyap&hl=en&sa=X&ved=0ahUKEwiQs4LhqfjkAhXIOI8KHS_DAQ8Q6AEILTAB#v=onepage&q=Rural%20Marketing%20by%20%20Pradeep%20Kashyap&f=false
942 _2ddc
_cBK