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1.
Principles of Public Relations by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Himalaya 2009
Availability: Items available for loan: Amity Central Library (4).

2.
Financial Management: A Conceptual Approach by
Edition: 13th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Himalaya 2009
Online resources:
Availability: Items available for loan: Amity Central Library (4)Call number: 658.15 KUL-F, ... Items available for reference: Amity Central Library: Not For Loan (1)Call number: 658.15 KUL-F.

3.
Advertising Management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Oxford University Press 2010
Availability: Items available for loan: Amity Central Library (7)Call number: 659.1 JET-A, ... Items available for reference: Amity Central Library: Not For Loan (1)Call number: 659.1 JET-A.
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4.
Advertising Management : With integrated Brand Promotion by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Cengage Learning 2009
Availability: Items available for reference: Amity Central Library: Not For Loan (1)Call number: 659.19 OGU-A.

5.
Corporate reputation, the brand & the bottom line powerful proven communication strategies for maximizing value by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page India 2010
Availability: Items available for reference: Amity Central Library: Not For Loan (1)Call number: 659.2 HAY-C.

6.
Advertising Public Relations by
Edition: 1st
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SURJEET PUB 2004
Online resources:
Availability: Items available for reference: Amity Central Library: Not For Loan (1)Call number: 659 AHU-A.

7.
Effective PR management : a guide to corporate survival by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Jaico Publishing House 2004
Availability: Items available for reference: Amity Central Library: Not for loan (1)Call number: 659.2 WIN-E.

8.
Perfect phrases for customer service : hundreds of ready-to-use phrases for handling any customer service situation by
Edition: 1st
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw-Hill Education 2005
Online resources:
Availability: Items available for reference: Amity Central Library: Not For Loan (1)Call number: 658.812014 BAC-P.

9.
Integrated Advertising, Promotion, and Marketing Communications by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2006
Availability: Items available for reference: Amity Central Library: Not For Loan (1)Call number: 659.1 CLO-I.

10.
Making PR work by
Edition: 1st
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wheeler Publishing 1994
Availability: Items available for reference: Amity Central Library: Not For Loan (1)Call number: 658.8 BAH-M.

11.
Advertising Media planning by
Edition: 1st
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi PHI Pub. 2007
Online resources:
Availability: Items available for reference: Amity Central Library: Not For Loan (1)Call number: 659.111 KEL-A.

12.
Advertising and Media Management by
Material type: Text Text
Publication details: New Delhi Alfa Pub. 2009
Availability: Items available for loan: Amity Central Library (1)Call number: 659.1 DEV-A. Items available for reference: Amity Central Library: Not For Loan (1)Call number: 659.1 DEV-A.

13.
Mastering the new media landscape : embrace the micromedia minset by
Material type: Text Text
Publication details: Oakland Berrett koohler pub.inc. 2016
Online resources:
Availability: Items available for loan: Amity Central Library (1)Call number: 658.872 HEN-M. Items available for reference: Amity Central Library: Not for loan (1)Call number: 658.872 HEN-M.

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