Text| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Reference Book
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Amity Central Library ABS | Reference | 658.80954 RAH-R (Browse shelf(Opens below)) | Not For Loan | 10448 | ||
Books
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Amity Central Library ABS | 658.80954 RAH-R (Browse shelf(Opens below)) | Available | 10449 | |||
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Books
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Amity Central Library ABS | 658.80954 RAH-R (Browse shelf(Opens below)) | Available | 10450 | |||
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Books
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Amity Central Library ABS | 658.80954 RAH-R (Browse shelf(Opens below)) | Available | 10451 | |||
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Books
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Amity Central Library ABS | 658.80954 RAH-R (Browse shelf(Opens below)) | Available | 10452 |
PART I : INDIAN RURAL MARKET
Rural Marketing
Indian Rural Market Environment
Rural Market Segmentation
PART II : RURAL MARKETING STRATEGIES
Rural Marketing Strategies
Marketing of Agricultural Inputs
Agricultural Marketing
Marketing of Fruits and Vegetables
PART III : RURAL MARKETING AND THE GOVERNMENT
Role of Government in the Development of Agricultural Marketing
Agricultural Credit and Crop Insurance
PART IV : RURAL MARKET AND ALLIED ISSUES
Agricultural Marketing: Education, Training, Extension and Research
Rural Industries
Foreign Trade in Agricultural Products
PART V : CASE STUDIES
Case 1 The New Decision Maker
Case 2 The Buildup
Case 3 Poised, Rural and Pulsating
Case 4 Wakeup Call
Case 5 The Right Mix
Case 6 Stripped-Down CTVs
Case 7 Free Sampling
Case 8 HLL-Rural Thrust
Case 9 NFL-Physical Distribution System
Case 10 Weikfield Agro Products Ltd.
Case 11 Mahagrapes
Case 12 Punjab Tractors Ltd.
Bibliography
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