Research Methodology: A Guide for Researchers in Management and Social Sciences

Preface. Acknowledgements. 1. An Overview of Research Methodology. 2. Setting up a Research Project. 3. Case Studies as a Methodological Strategy. 4. Surveys as a Methodological Strategy. 5. Experiments as a Methodological Strategy. 6. Action Research as a Methodological Strategy. 7. Interview Methods. 8. The Use of Questionnaires. 9. Observational Methods. 10. Documentary Sources. 11. The Concept of Level of Measurement. 12. Methodology of Analysing Quantitative Data. 13. Methodology of Analysing Qualitative Data. 14. Writing About Research. Appendixes—A. Basic Statistical Measures. B. Significance Tests for Use with an Experimental Strategy. C. Testing Hypotheses about the Shape of Distribution. D. Factor Analysis in Constructing a Likert Scale. E. Analysis of Variance. F. Basic Elements of Sampling Theory. Index.