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CASES IN RURAL MARKETING

By: Contributor(s): Material type: TextTextPublication details: Pearson 2009 New DelhiISBN:
  • 9788131701881
Subject(s): DDC classification:
  • 658.800954 KRI-C
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Item type Current library Collection Call number Status Date due Barcode
Reference Book Reference Book Amity Central Library ABS Reference 658.800954 KRI-C (Browse shelf(Opens below)) Not For Loan 12776
Books Books Amity Central Library ABS 658.800954 KRI-C (Browse shelf(Opens below)) Available 12777
Books Books Amity Central Library ABS 658.800954 KRI-C (Browse shelf(Opens below)) Available 12778
Books Books Amity Central Library ABS 658.800954 KRI-C (Browse shelf(Opens below)) Available 12779
Books Books Amity Central Library ABS 658.800954 KRI-C (Browse shelf(Opens below)) Available 12780

ORIENTATION
Case Method.
Marketing Decisions and Models.
Rural Marketing.
Model Case Analysis.
RURAL MARKETING PERSPECTIVES
New Marketing Opportunities.
Customisation.
Promotion of Solar Energy Use.
MARKET ANALYSIS AND INFORMATION SYSTEM
Rural Search.
Measuring MKTORIENT
Segmentation Dilemma.
Success Needs System.
Testing Innovation.
PRODUCT STRATEGIES
Brand Reengineering.
Rural Financing Strategy.
Silky Routes.
Launching the Killer.
Devil or Angel?
PRICE STRATEGIES
Rural Treasure Hunt.
Price Battle.
Chavi Gumao Radio Bajao.
Pricing Dilemma.
Price Points Strategy.
PROMOTION STRATEGIES
Ruralfind.
A Tale of Tiles.
Ethics in Advertising.
Protecting Savings.
Gunny Sack Race.
DISTRIBUTION STRATEGIES
Silent Revolution.
Road To Success.
Viability of Agri Value Chain.
Choosing The Right Horse.
Marketing, Not Modernisation.
MARKETING STRATEGIES
Leader Hits Back.
LG Targets Rural.
Fighting the Fakes.
A Cool Strategy.
The VIM Challenge.
Healing Rural.
Mobiles Ring Success.
Controversial Sales.
Spray of Misery?
Right Marketing Mix.
Cola Wars.
Integrated Marketing.

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