The Fundamentals of Advertising

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Material type: Text

TextPublication details: Butterworth-Heinemann 2002 USEdition: 1stDescription: 384pISBN:

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Reference Book	Amity Central Library ABS	Reference	659.1 WIL-F (Browse shelf(Opens below))	Link to resource	Not For Loan		3799ABS

1. What Advertising is About
2. How the Advertising business Functions
3. How Advertising Works in Detail
4. Advertising Internationally

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