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	1.	Understanding the consumer : building powerful brands through consumer research by Parameswaran, M. G Edition: 1st Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw-Hill Publishing Company Limited 2003 Online resources: Click here to access online Availability: Items available for reference: Amity Central Library: Not For Loan (1)Call number: 658.8342 PAR-U. Add to cart (remove)
	2.	What They Don't Teach You in Business School by Business Standard Edition: 1st Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw Hill Publishing Company Limited 2008 Availability: Items available for reference: Amity Central Library: Not For Loan (1)Call number: 658.4092 SWA-W. Add to cart (remove)
	3.	Understanding consumers : building powerful brands using consumer research by Parameswaran, M G MG Parameswaran Edition: 1st Material type: Text Publication details: New Delhi Tata McGraw-Hill Publishing Company Limited 2003 Online resources: Click here to access online Availability: Items available for reference: Amity Central Library: Not For Loan (1)Call number: 658.83 PAR-U. Add to cart (remove)
	4.	10 things that keep CEOs awake : and how to put them to bed by Coffey, Elizabeth Edition: 1st Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata Mcgraw-Hill Publishing Company Limited 2004 Availability: Items available for reference: Amity Central Library: Not For Loan (1)Call number: 658.4 COF-T. Add to cart (remove)
	5.	The Future Manager: The Value Builder For Tomorrows Organization by Khanna, Satish Edition: 1st Material type: Text Publication details: New Delhi Tata Mcgraw-Hill Publishing Company Limited 2000 Online resources: Click here to access online Availability: Items available for reference: Amity Central Library: Not For Loan (1)Call number: 658.43 KHA-F. Add to cart (remove)

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