Smart Things to know about Brand & Branding

By:

Mariotti, John

Material type: Text

TextPublication details: Indian Book Distributers 1999 New DelhiDescription: 230pISBN:

9798173101273

Subject(s):

1.The Brand 2. Brand Origin and Image 3. A Brand Benefits 4. Building a Brand 5. brand Influence 6. Brand Extensions 7. Protecting a Brand 8. brand Management 9. Private brands

DDC classification:

658.827 MAR-S

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Reference Book	Amity Central Library ABS	Reference	658.827 MAR-S (Browse shelf(Opens below))	Link to resource	Not For Loan		1707ABS

1.The Brand
2. Brand Origin and Image
3. A Brand Benefits
4. Building a Brand
5. brand Influence
6. Brand Extensions
7. Protecting a Brand
8. brand Management
9. Private brands

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