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141.
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity by
Edition: 1st
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Free Press 2004
Online resources:
Availability: Items available for reference: Amity Central Library: Not For Loan (1)Call number: 658.827 AAK-B.

142.
The Marketing Game by
Edition: 1st
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA Adums Media Carpara 1999
Availability: Items available for reference: Amity Central Library: Not For Loan (1)Call number: 658.802 SCH-M.

143.
Enterprise one to one : tools for competing in the interactive age by
Edition: 1st
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Currency Doubleday 1999
Online resources:
Availability: Items available for reference: Amity Central Library: Not For Loan (1)Call number: 658.8 PEP-E.

144.
Creating competitive advantage : give customers a reason to choose you over your competitors by
Edition: 1st
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Currency/Doubleday 2006
Availability: Items available for reference: Amity Central Library: Not For Loan (1)Call number: 658.401 SMI-C.

145.
Understanding consumers : building powerful brands using consumer research by
Edition: 1st
Material type: Text Text
Publication details: New Delhi Tata McGraw-Hill Publishing Company Limited 2003
Online resources:
Availability: Items available for reference: Amity Central Library: Not For Loan (1)Call number: 658.83 PAR-U.

146.
The Hindu Speaks on Management by
Edition: 1st
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai Kasturi & Sons Ltd. 2003
Availability: Items available for reference: Amity Central Library: Not For Loan (1)Call number: 658 HIN-H.

147.
The essential secrets of effective direct mail by
Edition: 1st
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw-Hill Book Company 1999
Online resources:
Availability: Items available for reference: Amity Central Library: Not For Loan (1)Call number: 658.84 FRA-E.

148.
Services Marketing Management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Elservier Pub. 2006
Availability: Items available for reference: Amity Central Library: Not For Loan (1)Call number: 658.8 MOD-S.

149.
The 86 Percent Solution How to Succeed in the Biggest Market Opportunity of the 21st Century by
Edition: 1st
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson Education 2006
Online resources:
Availability: Items available for reference: Amity Central Library: Not For Loan (1)Call number: 658.84091724 MAH.

150.
Marketing Moves A New Approach to Profits, Growth, and Renewal by
Edition: 1st
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business School Press 2002
Online resources:
Availability: Items available for reference: Amity Central Library: Not For Loan (1)Call number: 658.8 KOT-M.

151.
Differentiate or die : survival in our era of killer competition by
Edition: 1st
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: East west books 2000
Online resources:
Availability: Items available for reference: Amity Central Library: Not For Loan (1)Call number: 658.8 TRO-D.

152.
Break Throughs by
Edition: 1st
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Mercury Books 1987
Availability: Items available for reference: Amity Central Library: Not For Loan (1)Call number: 306.42 NAY-B.

153.
Services Marketing Operation , Management and Strategy by
Edition: 2nd
Material type: Text Text
Publication details: Biztantra 2009
Availability: Items available for loan: Amity Central Library (4)Call number: 658.812 CLO-S, ... Items available for reference: Amity Central Library: Not For Loan (1)Call number: 658.812 CLO-S.

154.
Marketing: Concept and Strategies by
Edition: 12th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Biztantra 2009
Online resources:
Availability: Items available for loan: Amity Central Library (4)Call number: 658.8 PRI-M, ... Items available for reference: Amity Central Library: Not For Loan (1)Call number: 658.8 PRI-M.

155.
Rural Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Biztantra 2009
Online resources:
Availability: Items available for loan: Amity Central Library (4)Call number: 658.800954 KAS-R, ... Items available for reference: Amity Central Library: Not For Loan (1)Call number: 658.800954 KAS-R.

156.
Global Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Biztantra 2009
Online resources:
Availability: Items available for loan: Amity Central Library (4)Call number: 658.84 GIL-G, ... Items available for reference: Amity Central Library: Not For Loan (1)Call number: 658.84 GIL-G.

157.
Marketing Research by
Edition: 1st
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Biztantra 2009
Online resources:
Availability: Items available for loan: Amity Central Library (4)Call number: 658.83 PAR-M, ... Items available for reference: Amity Central Library: Not For Loan (1)Call number: 658.83 PAR-M.

158.
Contemporary Indian Cases in Marketing: Indian Text Edition by
Edition: 1st
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Biztantra 2009
Online resources:
Availability: Items available for loan: Amity Central Library (4)Call number: 658.80723 PAN-C, ... Items available for reference: Amity Central Library: Not For Loan (1)Call number: 658.80723 PAN-C.

159.
Rural Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi vikas 2009
Availability: Items available for loan: Amity Central Library (4)Call number: 658.800954 GOP-R, ...

160.
Rural Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi vikas 2009
Availability: Items available for loan: Amity Central Library (4)Call number: 658.800954 SIN-R, ... Items available for reference: Amity Central Library: Not For Loan (1)Call number: 658.800954 SIN-R.

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