TY  - BOOK
AU  -  Ries, Al,
TI  - Marketing warfare
SN  - 9780071371124
U1  - 658.8  TRO-M 
PY  - 1986///
CY  - New York
PB  - Penguin group
KW  - Business & Economics / Advertising & Promotion, Business & Economics / Marketing / General, Competition, Marketing
UR  - https://www.google.co.in/books/edition/Marketing_Warfare/5hKvXzoEvIYC?hl=en&gbpv=1&dq=marketing+warfare&printsec=frontcover
ER  -