TY  - BOOK
AU  - Kapoor, Jagdeep
TI  - Brand switch
SN  - 9788179923498
U1  - 658.827 KAP-B 
PY  - 2007///
CY  - New Delhi
PB  - JAICO Publishing House
KW  - Business & Economics / Business Communication / General, Business & Economics / Marketing / General, Business & Economics / Sales & Selling / General, Business & Economics / Customer Relations, Reference / Consumer Guides, Brand name products -- Management, Branding (Marketing), Customer relations, Electronic books
ER  -