TY  - BOOK
AU  - Narula, Avinash
TI  - Implementing Advertising Strategy
SN  - 8190174110
U1  - 659.111 NAR-I 
PY  - 2008///
CY  - New Delhi
PB  - Merax Equity Printers
N1  - 1. Why this Book
2. Knowledge of Marketing Strategy
3. Promotional Structure
4. Important Concepts
5. Creative Concepts
6. Copy Headline
7. Body Copy
8. Colour
9. Printing Process
10. Paper
11. Fonts & text Formating
12. Visuals
13. design Concepts
14. Layout
15. Design Tips
16. Press Advertisements
17. Brochures
18. Posters & Hoardings
19. Advertising on Radio
20. Developing Your Website
21. Corporate Identification Programme
22. Campaign
23. Cost
24. Advertising

ER  -