TY  - BOOK
AU  - McKain, Scott
TI  - What customers really want: how to bridge the gap between what your organization offers and what your clients crave
SN  - 9788131719701
U1  - 658.812 MCK-W 
PY  - 2008///
CY  - New Delhi
PB  - Pearson Education
UR  - https://www.google.co.in/books/edition/What_Customers_Really_Want/D6biQvnczKwC?hl=en&gbpv=1&dq=What+customers+really+want&printsec=frontcover
ER  -