TY  - BOOK
AU  - Reidenbach, R. Eric
TI  - Competing for customers and winning with value : breakthrough strategies for market dominance
SN  - 9788131716960
U1  - 658.4012 REI-C 
PY  - 2008///
CY  - New Delhi
PB  - Pearson Education 
KW  - Business planning, Electronic books
UR  - https://www.google.co.in/books/edition/Competing_For_Customers_And_Winning_With/kasoP62JA8kC?hl=en&gbpv=1&dq=Competing+for+customers+and+winning+with+value+:+breakthrough+strategies+for+market+dominance&printsec=frontcover
ER  -