TY  - BOOK
AU  - Gunther, Robert E.
TI  - The Truth About Making Smart Decisions
SN  - 9780132704113
U1  - 658.403 GUN-M 
PY  - 2008///
CY  - New Delhi
PB  - Pearson Education 
KW  - Business & Economics / Leadership, Business & Economics / Skills
UR  - https://www.google.co.in/books/edition/The_Truth_About_Making_Smart_Decisions/1SnIebdoScQC?hl=en&gbpv=1&dq=Marketing+Smart+Decisions&pg=PT3&printsec=frontcover
ER  -