TY  - BOOK
AU  - Jefkins, Frank
TI  - Advertising
SN  - 9788131703823
U1  - 659.1 JEE-A 
PY  - 2007///
CY  - New Delhi
PB  - Pearson Pub.
KW  - 1. Advertising and the Marketing Function 2. The Advertising Department 3. Types of Advertising 4. The Advertising Agency 5. Advertising Media : About the line 6. Advertising Media : Below the Line 7. Sales Promotion 8. Sponsorship 9. Direct mail and response 10. Exhibitions
N1  - 1. Advertising and the Marketing Function
2. The Advertising Department
3. Types of Advertising
4. The Advertising Agency
5. Advertising Media : About the line
6. Advertising Media : Below the Line
7. Sales Promotion
8. Sponsorship
9. Direct mail and response
10. Exhibitions
UR  - https://books.google.co.in/books?id=FCiN7pr9zxkC&printsec=frontcover&dq=9788131703823&hl=en&newbks=1&newbks_redir=1&sa=X&ved=2ahUKEwjKlZvJwdbsAhW9H7cAHVuWAVYQ6AEwAHoECAEQAg#v=onepage&q=9788131703823&f=false
ER  -