TY  - BOOK
AU  - R Srinivasan
TI  - Case Studies in Marketing
SN  - 9788120335431
U1  - 658.80723 SRI-C 
PY  - 2006///
CY  - New Delhi
PB  - PHI
N1  - 1. Basics of Operations Research, 2. Linear Programming, 3. Graphical Method, 4. Simplex Method, 5. Artificial Variables Technique, 6. Duality in Linear Programming, 7. Revised Simplex Method, 8. Transportation Problem, 9. Transhipment and Assignment Problems, 10. Goal Programming, 11. Integer Programming Problems, 12. Markov Processes and Markov Chains, 13. Dynamic Programming, 14. Sequencing Problems, 15. Network Scheduling by PERT/CPM, 16. Inventory Control, 17. Replacement Models, 18. Queuing Theory, 19. Game Theory, 20. Simulation, 21. Decision Theory, 22. Non-Linear Programming Problem
ER  -