TY  - BOOK
AU  - Clow, Kenneth E.
TI  - Integrated Advertising, Promotion, and Marketing Communications
SN  - 9788120324503
U1  - 659.1 CLO-I 
PY  - 2006///
KW  - Advertising and public relations
N1  - Integrated Marketing Communication
Trade promotions
Internet Marketing
Consumer promotions
Public relation
IMC for small business and Enterprneurial Ventures
ER  -