TY  - BOOK
AU  - Kardes, Frank R
TI  - Consumer Behavior and Managerial Decision Making
SN  - 9788120322219
U1  - 658.8342 KAR-C 
PY  - 2003///
CY  - New Delhi
PB  - PHI Pub.
KW  - 1. The Scientific Study of Consumer Behavior 2. Consumer Attention and Comprehension 3. Consumer Memory 4. Consumer Judgment 5. Consumer Choice 6. The Message Learning Approach to Persuasion 7. Cognitive Approaches to Presuasion 8. Affective and Motivational Approaches to Persuasion 9. Self Persuasion Principles 10. Social Influence Principles
N1  - 1. The Scientific Study of Consumer Behavior
2. Consumer Attention and Comprehension
3. Consumer Memory
4. Consumer Judgment
5. Consumer Choice
6. The Message Learning Approach to Persuasion
7. Cognitive Approaches to Presuasion
8. Affective and Motivational Approaches to Persuasion
9. Self Persuasion Principles
10. Social Influence Principles
UR  - https://www.google.co.in/books/edition/Consumer_Behavior/A-fKAgAAQBAJ?hl=en&gbpv=1&dq=Consumer+Behavior+and+Managerial+Decision+Making&printsec=frontcover
ER  -