TY  - BOOK
AU  - Philip Kotler
AU  - Philip Kotler
TI  - Prenciples of Marketing
SN  - 9788120328259
U1  - 658.8 KOT-P 
PY  - 2005///
CY  - New Delhi
PB  - PHI
UR  - https://books.google.co.in/books?id=UKyaBQAAQBAJ&printsec=frontcover&dq=principles+of+marketing+by+kotler&hl=en&sa=X&ved=0ahUKEwic8pHY-dTkAhXMtI8KHaoaCccQ6AEINjAC#v=onepage&q=principles%20of%20marketing%20by%20kotler&f=false
ER  -