TY  - BOOK
AU  - Perreault William
TI  - Basic Marketing : A Global Managerial Approach
SN  - 9780070594104
U1  - 658.8 PER-B 
PY  - 2005///
PB  - TMH
KW  - 1. Marketing's Value to Consumers, Firms and Society 2. Marketing Strategy Planning 3. Focusing Marketing Strategy with Segmentation and Positioning 4. Evaluating Opportunities in the Changing Marketing Environment 5. Behavioral Dimension of the Consumer Market
N1  - 1. Marketing's Value to Consumers, Firms and Society
2. Marketing Strategy Planning
3. Focusing Marketing Strategy with Segmentation and Positioning
4. Evaluating Opportunities in the Changing Marketing Environment
5. Behavioral Dimension of the Consumer Market
ER  -