TY  - BOOK
AU  - Groucutt, Jonathan
TI  - Marketing : Essential principles, new realities
SN  - 9780749441142
U1  - 658.8 GRO-M 
PY  - 2004///
CY  - New Delhi
PB  - Kogan Page India
KW  - 1. What is Marketing 2. The Business and Marketing Environment 3. Ethical marketing and Social responsibility 4. Buyer Behaviour 5. Segmenting Positioning and Targeting 6. Marketing research 7. Marketing and Strategy 8. Products and brands 9. Price and Pricing Strategies 10. Promotion
N1  - 1. What is Marketing
2. The Business and Marketing Environment
3. Ethical marketing and Social responsibility
4. Buyer Behaviour
5. Segmenting Positioning and Targeting
6. Marketing research
7. Marketing and Strategy
8. Products and brands
9. Price and Pricing Strategies
10. Promotion

UR  - https://www.google.co.in/books/edition/Marketing/cd6Sjxu2lesC?hl=en&gbpv=1&dq=Marketing+:+Essential+principles,+new+realities&printsec=frontcover
ER  -