TY  - BOOK
AU  - Paliwoda, Stanley J
AU  - Stanley J Paliwoda
TI  - International Marketing
SN  - 9788176493345
U1  - 658.84 PAL-I 
PY  - 2002///
CY  - New Delhi
PB  - Viva Books
KW  - Environmental market scanning, International marketing planning: reviewing, appraising and implementing
N1  - 1-Internationalization: a necessity not a luxury, but does corporate behaviour reflect it?;
2-Environmental market scanning: the SLEPT and C factors; 
3-Exporting - not just for small business;
4- Market entry modes: strategic considerations of direct vs. indirect involvement; 
5-International product policy considerations;
6-Pricing, credit and terms of doing business;
7- Strategic international logistical and distribution decisions;
8- Promotion within the foreign market; 
9-International marketing planning: reviewing, appraising and implementing; 
10-Marketing in Europe; Marketing in the Pacific Rim; Index
UR  - https://books.google.co.in/books?id=beT9AQAAQBAJ&printsec=frontcover&dq=international+marketing+byPaliwoda,+Stanley+J&hl=en&sa=X&ved=0ahUKEwj5u4W3wdfkAhVak3AKHSa7AG8Q6AEINTAC#v=onepage&q&f=false
ER  -