TY  - BOOK
AU  - Sutherland, Max
AU  - Max Sutherland
TI  - Advertising & The Mind  of the Consumer
U1  - 659.133 SUT-A 
PY  - 2004///
CY  - Sydney
PB  - Allen & Unwen
N1  - 1. Influencing people : Myths and Mechanism
2. Image and Reality : Seeing things in Different Ways
3. Subliminal Advertising : The Biggest Myth of All
4. Conformity : The Popular Thing to Do
5. The Advertising Message : Oblique and Indirect
6. Silent Symbols and Badges of Identity
7. Vicarious Experience and Virtual Reality
8. Message reminders and Reward : How ads Speak to us
9. what's this I'm watching ? The Elements that make up an ad
10. The Limits of Advertising
11. Continuous Tracking : Are you Being Follwed
12. New Product launches : Don't Pull the Plug too Early
13. Planning Compaign Strategy Around Consumers Mental Filing Cabinets
14. What Happens When you Stop Advertising
15. The Effectiveness of Funny ads : What a Laught

UR  - https://books.google.co.in/books?id=qOWCKXglVLwC&printsec=frontcover&dq=advertising+bysutherland&hl=en&sa=X&ved=0ahUKEwjcx5v-9KrnAhUfzDgGHT1ZAQ0Q6AEIKjAA#v=onepage&q&f=false
ER  -