TY - BOOK AU - Isobel Doole TI - International Marketing Strategy: Analysis, Development and Implementation SN - 9789812400642 U1 - 658.84 DOO-I PY - 2004/// PB - Thomson KW - Business & Economics / Exports & Imports, Business & Economics / International / Marketing, Export marketing -- Management, Export marketing -- Management -- Case studies N1 - Business & Economics / Exports & Imports, Business & Economics / International / Marketing, Export marketing -- Management, Export marketing -- Management -- Case studies ER -