TY  - BOOK
AU  - Terpstra, Vern
TI  - International Marketing
U1  - 658.84 TER-I 
PY  - 2003///
CY  - New Delhi
PB  - Thomson
UR  - https://books.google.co.in/books?id=0Z2-2_Q2kuAC&printsec=frontcover&dq=international+marketing+by++Rave+Sarathy&hl=en&sa=X&ved=0ahUKEwjC5MXMw9fkAhUUaI8KHeyHDYcQ6AEIKjAA#v=onepage&q&f=false
ER  -