TY  - BOOK
AU  - Gilbert, David
AU  - David Gilbert
TI  - RETAIL MARKETING MANAGEMENT
SN  - 9788177588255
U1  - 658.87 GIL-R 
PY  - 2005///
PB  - PEARSON EDU.
N1  - An Introduction to retailing as an activity
An introduction to retail marketing
Consumer behaviour and retail operations
The management of service and quality in retailing
The retail marketing mix and product
Merchandise Management
Retail pricing
Retail promotion
Retail logistics and distribution
Methods and approaches to retail marketing planning
Retail location strategies and decisions
The management of a retail brand
The applications of It to retail marketing
Consumerism and ethics in retailing
International retailing
The future of retailing
UR  - https://books.google.co.in/books?id=nmI4eYqQgpwC&printsec=frontcover&dq=retail+marketing+management+by+gilbert&hl=en&sa=X&ved=0ahUKEwj03PGA8e3kAhWVfd4KHdMCB3IQ6AEIKDAA#v=onepage&q=retail%20marketing%20management%20by%20gilbert&f=false
ER  -