TY  - BOOK
AU  - Hawkins, Del I
TI  - Consumer Behavior : Building Marketing Strategy
SN  - 9780070582347
U1  - 658.8342 HAW-C 
PY  - 2004///
CY  - New Delhi
PB  - Tata Mcgraw Hill
KW  - 1. Introduction 2. External Influences 3. Internal Influences 4. Consumer Decision Process 5. Organizations as Consumers
N1  - 1. Introduction
2. External Influences
3. Internal Influences
4. Consumer Decision Process
5. Organizations as Consumers
UR  - https://www.google.co.in/books/edition/Consumer_Behavior/I54rAQAAMAAJ?hl=en&gbpv=1&bsq=Consumer+Behavior+:+Building+Marketing+Strategy&dq=Consumer+Behavior+:+Building+Marketing+Strategy&printsec=frontcover
ER  -