TY  - BOOK
AU  - Sumathi, S
TI  - Marketing Research & Consumer Behaviour
SN  - 8125914765
U1  - 658.93SUM-M 
PY  - 2003///
CY  - New Delhi
PB  - VIKAS PUB
KW  - 1. Nature and Scope of Marketing Research 2. Types of Marketing research 3.Marketing research Process 4. Marketing Research and Marketing Decision Making 5. marketing research Organization 6. research Design 7. Sampling Design 8. Questionnaire Designing 9. Scientific Method and Hypothesis 10. Secondary Sources of data
N1  - 1. Nature and Scope of Marketing Research
2. Types of Marketing research
3.Marketing research Process
4. Marketing Research and Marketing Decision Making
5. marketing research Organization
6. research Design
7. Sampling Design
8. Questionnaire Designing
9. Scientific Method and Hypothesis
10. Secondary Sources of data

ER  -