TY  - BOOK
AU  - Chunawalla,S.A
TI  - An Introduction to Advertising and Marketing Research
U1  - 659.1 CHU-A 
PY  - 2001///
PB  - Himalays
KW  - Psychology in Advertising, Key to Campaign Development, Media Decisions
UR  - https://books.google.co.in/books?id=lys1nQAACAAJ&dq=Advertising+and+Marketing+Research+chunawala&hl=en&sa=X&ved=0ahUKEwjssIPS_Y7lAhXIYo8KHTgZA9YQ6AEIMzAB
ER  -