TY  - BOOK
AU  - Ogilvy, David
TI  - Ogilvy on Advertising
SN  - 9781853751967
U1  - 659.1 OGI-O 
PY  - 1999///
CY  - London
PB  - Prion
KW  - Management
N1  - 1. Overture
2. How to Produce Advertising that Sells
3. Jobs in Advertising-and hoe to get them
4. How to run an Advertising Agency
5. How to get Clients
6. Open Letter to a client in Search of an Agency
7. Wanted : A renaissance in print Advertising
8. How to make TV Commercial that Sell
9. Advertising Corporations
10. How to Advertise Foreign Travel
11. The Secrets of Success in Business to Business Advertising
12. Direct mail my First Love and Secret Weapon
13. Advertising for Good Causes
14. Competing with Procter & Gamble
15. 18 Miracles of Research
16. What Little I Know About & Marketing
17. is America Still Top Nation
18. Lasker Resor Rubicam Burnett Hopkins and Bernbach
19. What's Wrong with Advertising
20. I Predict 13 Change
ER  -