TY  - BOOK
AU  - Sandage, C H
TI  - Advertising :Theory and Practice
SN  - 8185386633
U1  - 659.1 SAN-A 
PY  - 2000///
CY  - New Delhi
PB  - AITBS
KW  - ABS
N1  - 1. What is Attempted
2. On what Knowledge Base
3. Using What Creative Strategies and techniques
4. Through what media
5. By Whom
6. With What Effect
7. Toward What Future
ER  -