TY  - BOOK
AU  - ASWATHAPPA,K
TI  - International Business
SN  - 9789339222581
U1  - 658.18 ASW-I 
PY  - 2009///
CY  - New Delhi
PB  - Tata Mcgraw Hill
KW  - International Business
N1  - PART 1

1. Nature of International  Business

2. Multinational Corporations

3. Global Trade and its Theories

4. Foreign Direct Investment

PART 2

5. Political and Legal Environment

6. Cultural Environment

7. Managing Across Cultures

8. Negotiating Across Cultures

9. Technological Environment

10. Economic Environment

PART 3

11. International Strategic  Management

12. International Organisational  Structure

13. International Strategic Alliances

14. Integration Between Countries

15. Institutional Support to  International Business

16. World Trade Organisation

PART 4

17. International Operations Management

18. International Marketing

19. International Financial Management

20. Financing Foreign Trade

21. International Accounting

22. International Human  Resource Management

23. Social Responsibility and Ethics in International Business

24. Future of International Business

25. E-Business
UR  - https://books.google.co.in/books?id=_LBqCgAAQBAJ&printsec=frontcover&dq=international+business+by+ASWATHAPPA,K&hl=en&sa=X&ved=0ahUKEwi8xYb85oHlAhXRinAKHYFdB9UQ6AEIKDAA#v=onepage&q=international%20business%20by%20ASWATHAPPA%2CK&f=false
ER  -