TY  - BOOK
AU  - Clow, Kenneth
AU  - Baack, Donald
TI  - Integrated Advertising Promotion & Marketing 
SN  - 9788178089614
U1  - 659.1 CLO-I 
PY  - 2003///
CY  - New Delhi
PB  - Pearson Pub.
KW  - Management
N1  - 1. Introduction and Social Issues
2. The Integrated Communications Foundation
3. Advertising
4. Promotional Mix
5. Communication Tools
UR  - https://books.google.co.in/books?id=z3dd7hFCA3cC&printsec=frontcover&dq=integrated+advertising+promotion+and+marketing+communications&hl=en&sa=X&ved=0ahUKEwiO9MmSwKjnAhUIFYgKHeLWCL4Q6AEIOjAC#v=onepage&q=integrated%20advertising%20promotion%20and%20marketing%20communications&f=false
ER  -