TY  - BOOK
AU  - Blackwell, Roger D
TI  - CONSUMER BEHAVIOR
SN  - 9789812404008
U1  - 658.8342 BLA-C 
PY  - 2003///
CY  - New Delhi
PB  - VIKAS PUB
KW  - 1. Introduction to Consumer Behavior 2. Consumer Decision Making 3. Individual Determinants of Consumer Behavior 4. Environmental Influences on Consumer Behavior 5. Influencing Consumer Behavior
N1  - 1. Introduction to Consumer Behavior
2. Consumer Decision Making
3. Individual Determinants of Consumer Behavior
4. Environmental Influences on Consumer Behavior
5. Influencing Consumer Behavior

ER  -