TY  - BOOK
AU  - Mohan, Manendra 
TI  - Advertising Management: Concepts and Cases
SN  - 0074517805
U1  - 658.1 MOH-A 
PY  - 2001///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Advertising -- Management -- Case studies
ER  -